CEO, McDowell, has worked with the ESSENCE FESTIVAL for 9 years, experiencing the festival from the eyes of an intern/volunteer, to now as a Sponsorship Activation Assistant and working directly with the ESSENCE team. The objective is to bring each sponsors activation plans goals to life, and ROI. The 3 day festival is the largest in the nation and includes live concerts, activations, day parties, screening rooms, talent meet and greets and more.
With McDowell's experience in sponsorship activation, she is able to bring your activation to life, carve out marketing tactics, create sponsorship packages, create consumer engagement elements, and work/consult your brand on how to promote your activation. McDowell had the pleasure of assisting the ESSENCE team with Samsung Galaxy's activation during the past festival.
View the video below to view some of their activations during the festival. Samsung invited Kelly Rowland to chat with Adrienne Bailon. Angela Simmons also stopped by to capture her Samsung Galaxy experience during the festival.